Question

Topic: Research/Metrics

Need A Stats Tool For Analyzing E-mail Results

Posted by andre.kearns on 1/4/2007 at 12:27 PM ET 50 Points
I'm looking for a website or tool that can help me to analyze the results of my ongoing a/b e-mail campaign testing. Right now I'm eyeballing the results to determine the winners/losers, but I'd like a way to more definitively analyze the data based on sample size and results (opens, clicks, etc.) to understand which results actually have statistical significance. Any guidance you could provide would be greatly appreciated.
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RESPONSES

  • Posted on 1/8/2007 at 1:06 PM Member
    If you use Elite Email Marketing for small business, those tools are all part of the program

    Opens-clicks (specific links)-forwards-undeliverables

    Cheap, Cheap too

    Web: https://www.eliteemail.com/

    Operate within guidelines of the Can-Spam Act
  • Posted by Chris Blackman on 1/8/2007 at 7:20 PM Member
    www.constantcontact.com includes link click tracking tools, too.
  • Posted by andre.kearns on 1/9/2007 at 1:53 PM Author
    MY FOLLOW UP QUESTION:

    So lets say I’m trying to estimate if the difference in response to two different e-mail offers is statistically significant.

    Here’s my data:
    Offer 1: 2,618 delivered, 14.94% opened
    Offer 2: 2,621 delivered, 13.66 opened

    If I go into excel, there are multiple statistical tools I could use to determine significant significance across the offers. Top three that come to mind are t-test, z-test, chi-square. Which should I use? I’m thinking t-test but am not completely sure.

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