Know-How Exchange : Other

I worked at a Cable Company and was constantly being asked to sponsor events.

I would first focus on what I could provide the sponsors (see below for a sponsor's perspective), and then I would figure out how much I needed to make to cover costs and make a profit. You could then break this down by Tiers - Gold Sponsorship gets this...Silver this...

What is in it for me? How can I get access to the attendees? It's tough to sell people things at the events, but can I get their information to follow-up with them? I wanted to know how many people were going to attend, and what did they "look" like.

Will someone from the event hold my hand through the sponsorship, or will they cash the check and leave me floundering?

Is there a marketing plan for the event, and can I have my logo in all media?

Is there a way to quantify my ROI? I.E. Just spent $10K to be at the State Fair, and what did I get for it?

Can I get free tickets for my top performers and brass in my company?

Partnering with newspapers and cable companies often affords the opportunity to trade in-kind values - for example - the newspaper gives free advertising of the event for 10 VIP tickets, etc...

Sales Reps that understood what I was looking for did better than those just looking to cash a check.....

I think the answers depends on how much promotion the company will get out of the sponsorship. For example, if I'm sponsoring the Best of Delaware for Delaware Today Magazine I'm going to spend a lot more for the platinum sponsorship that I will if I'm sponsoring a smaller less known magazine because it's premium advertising in Delaware Today.

For who/what/when/where are you seeking sponsorship?

Donna
Marketing Riot

Hi dmilleremail,

I hope you're making great things happen today. It sounds like more than one person on Marketing profs has this same problem.

LET'S RETHINK WHAT YOU NEED AGAIN...
It appears some think you're trying to itemize or get to the bottom line of how much you should request from those who'll sponsor you but that's not what you're looking for. You're trying to get to some kind of guideline for what Sponsors might be willing to pay you for your event. Or at the very least what do they pay for events similar to yours.

I DON'T HAVE THE ANSWER BUT THEY DO!!!
Personally I can't give you the answer you're looking for but I can do the next best thing direct you to a resource.

I'd highly suggest you check this resource out that was given to me by my good friend Janet Switzer (https://www.thesuccessprinciples.com/janetswitzer.html)who is the co-author of "The Success Principles" with Jack Canfield.

Over the years Janet has supplied me with a shipload of resources that have helped me launch my successful campaign as a speaker and child advocate.

THE CONCEPT OF SPONSORSHIP IS A HUGE INDUSTRY...
Here's the resource she referred to me three years back and it's an excellent resource. Some information is free but they're in the business to make money from the valuable knowledge they have developed in the sponsorship industry. Go to this website and check it out.

YOUR ANSWER IS LOCATED HERE...NOW GO FOR IT!...
Call them if you have to but the answer is available for the question you're asking.
https://www.sponsorship.com/iegsr/

REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need my help. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

*C-hallenging P-eople E-veryday