Question

Topic: SEO/SEM

Scrolling Window (rss Ticker Type) Adds Content?

Posted by Anonymous on 1/30/2007 at 10:40 AM ET 125 Points
We are having our site re-designed and I am looking for the latest way to add content without taking to much room up.
Is there an auto scrolling window or manual scroll window that I can add to my site that would be SEO friendly and add content? Or should I just use a static window? I was told about collapsible table??
It was suggested to me to use a static headline type of window. The kind you see on MSN for news/video. You would click on the forward arrow to move to different subjects. But I don't know if this is SEO friendly either.
Maybe my question should have been stated, what is the latest and greatest way to add content.
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RESPONSES

  • Posted by Shell Harris on 1/30/2007 at 10:51 AM Accepted
    There are certainly many ways to do this. I'll post one of the easier solutions and provide a link to show you how it works. Set up a scrolling
    and place your rss feed inside. Using CSS is the simplest answer, in my opinion.

    We do it on our SEO Company site here: https://www.bigoakinc.com/capabilities/search-engine-optimization.php

    If you scroll to the bottom of the page you will see a neatly inserted scrollable area. Unobtrusive, but filled with seo-friendly content. If you view source code you can see all the copy clearly located on the page.

    Here is the CSS code to make it happen:
    #seonewsfeed {
    background-color: #FFFFFF;
    width: 730px;
    clear: both;
    height: 130px;
    padding-top: 10px;
    color: #333333;
    border-top-width: 1px;
    border-top-style: solid;
    border-top-color: #4A641F;
    font-family: Verdana, Arial, Helvetica, sans-serif;
    clip: rect(auto,auto,50px,auto);
    overflow: scroll;
    padding-right: 15px;
    padding-bottom: 10px;
    padding-left: 15px;
    }

    Of course you will wish to change the specs to match your setup but this works for us.

    Good Luck.
  • Posted by Annelies on 1/30/2007 at 11:27 AM Member
    The best SEO page is a simple html page without frames and scripts.
  • Posted by easyE on 1/30/2007 at 6:01 PM Member
    Keep it index friendly:
    Search-friendly body text
    IMAGE ALT TEXT: Use underscores / No spaces (A long description is not necessary https://)

    Search-friendly headings and specialized text
    Bots like H tags & Bold headings (for relevancy).

    Search-friendly images
    Alt tags! – Use underscores and no spaces! Contributes to search engines search ability. People are now starting to search images – Another way to get listed.

    Search-friendly internal links
    Outbound Links: / Receptacle Links: / Internal Links:
    Add link on words; Never type an URL
    (Outbound links are always _Blank)

    Search-friendly navigation
    The spiders cant index Flash / Fireworks navigation
    Do add internal links at the bottom of the page (Called plain vanilla html). The spiders can crawl the plain vanilla html. Create links within the text (do not write ‘Click Here’).

    Search-friendly resources and site map page
    Always create a site map (it should be in the footer somewhere).

    Submit your sitemap to Google at:
    https://www.google.com/accounts/ServiceLogin?service=sitemaps&nui=1&continu...

    Create a resource page. Use absolute links on the text on all outbound links.

    Search-friendly landing pages--Also known as silo pages.
    Header tags are KEY!
    Create a spread sheet to keep track of rank & competetor ‘s sites & rank

    Basically keep it HTML friendly & NO FRAMES! - Do your homework!
  • Posted by easyE on 1/31/2007 at 12:08 PM Accepted
    I don't think this method will be SE Friendly and it can be distracting when the bottom of the div is displayed over some content that is not completely covered. It's either going to do that or it's going to push all following content down. This is not a function of the collapsible list object, this is dependant on your html/css design. If you go this route - make sure to check various browsers before you decide to publish. Go ahead and test it and see if it works! Good luck!
  • Posted by excellira on 1/31/2007 at 12:53 PM Member
    I did a quick google search:
    https://www.google.com/search?sourceid=navclient-ff&ie=UTF-8&rls=GGGL,GGGL:...

    and I randomly clicked on the 2nd result
    https://esdi.excelsystems.com/wsexmp/DIVTAB.pgm?wsnum=00096

    Which does what you are asking for. I looked at the source of this page and I also looked at it with the Lynx add-on for Firefox and it looks like it could be quite SEO friendly IF you put the javascript in an include file and called it from this page. In other words, do not put the javascript in the code of the page like the example above does. Put it in an external file (like you would with CSS).

    The how-to links on the page look pretty good too.

    I suspect RSS would be handled just like any other page on your site.

    I hope this gets you closer.

    Regards,

    Greg
  • Posted by excellira on 1/31/2007 at 12:57 PM Accepted
    Also, forgot to comment on your question about "what is the latest and greatest way to add content."

    The answer is that you do not need to get clever or cute with content. If you create content that is really interesting to your target audience it can be presented very simply and have a powerful effect.

    From my experience, simplicity sells.
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