Question
Topic: Branding
Measuring Brand Equity
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I am writing this after exhaustive search. I am very keen to make my career in branding research. However, i could not find any books or insitution that focuses on measuring brand equity or branding research. Can someone please advise me any book title that focuses on measing brand equity? Majority of the books talks about how to build a brand and covers only small portion of measuring the brand. Please advise.
Thank you