Question

Topic: Strategy

Need A Strategy To Grow Printing Business

Posted by Anonymous on 3/6/2007 at 10:10 AM ET 250 Points
Hello, My name is kadar and i have been recently recruited in a printing service company. The sales of the company plummeted in the last two years that s why they decided to recruite a salesman to bring their product in the market. I dont know much about this domain and as the management had asked me to formulate strategies that will enable the company to increase its sales and profit, i am in a difficult situation.
If somebody work in a Printing service company and know much about a means to market the product and attain good end result i will really appreciate

Thank you
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RESPONSES

  • Posted by jpoyer on 3/6/2007 at 10:23 AM Accepted
    You might consider reposting to the "Strategy" Category to get more helpful answers to your question. Also, if you include information (if you can) about your target audience, location, website and other relevant information regarding your current situation from a business standpoint, I think that may help you get answers closer to what you are looking for. Just a suggestion. :)

    Hope this helps,

    Jennifer Poyer
    XPRT Creative
  • Posted by ritenb on 3/6/2007 at 12:56 PM Accepted
    Hi Kadar,

    From my experience printing companies can be of two type (a) the ones who work on volumes and can provide a cheaper deal or (b) the ones who work on bespoke jobs and command a higher price.

    I have worked with both kinds - asking the former to print leaflets or flyers for me or asking the latter to create a 36 page, 210*297mm, 400 gsm glossy brochure.

    If you really want to grow your business then I would suggest firstly, divide your tasks into strategic and tactical tasks. Let me explain:

    On the strategic side - call a meeting with your management or your team and conduct a gap analysis i.e simply ask two questions - where are we now? and where do we want to be?

    link this gap analysis to a ansoff matrix strategy.. i have found out a simple website for you which you can read and understand what i am proposing.

    https://marketingteacher.com/Lessons/lesson_gap_analysis.htm

    On the other hand work on some tactical tasks: for example if you have an existing website use it like an online brochure - add all your product details, specs, prices and even types of formats available.

    fish around - look what your competitors are doing, scan through their websites, call for their brochures, see what new discount schemes they are working on, improve time efficiency and provide a express service and charge a premium price for it...

    do you provide a designing service? if not then start, as many companies opt for printing companies which provide this service... it all about one stop shop service..

    have a look at this website.... www.printing.com

    I am not sure which country you are from and what is your current position but what i can tell you is your gap analysis will help you deicde if you want to penetrate or diversify... once that is decided... then its action time... start with your tactical tasks and try improving all areas of your business... just remember there is no magical formula to turn around things... so give it time and considerable planning...

    all the very best..

    Regards,

    Riten Bhatia
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