Know-How Exchange : Strategy

Hi Bhawana,
Looks nice. A few comments:

I think the flash at the top is neat, but it's kind of distracting. Perhaps you could slow it down and/or do a little less animation.

"Loose" should be "lose". (in one of the pop-up boxes that comes up in the flash). "Whopping" should be "whopping" (in the body text).

"Y on Earth" is really hard to read - I'd recommend changing the font or making it bigger.

On the Quick Links nav bar and on the top nav bar, in Internet Explorer you have to click twice to use the links (because it's an Active X control, I think -- you get a message when you hover that says "Click to activate and use this control"). This is actually an Internet Explorer bug, but since most people use IE, I think it's worth finding a different way to do the links. I'm not sure what the best solution is. Maybe just use regular links instead of ones that move when you click on them. The dynamic links are not worth sacrificing the usability of the website.

The Active X control problem in IE is even worse because any time you hover over the flash (which extends down into the body of the text and over the top of the right-hand nav bar), my cursor turns into a hand, so it looks like a link (but it is just "click to use this control). It makes it much more difficult to navigate the site.

Lead conversion section -- the words in the diagram look a little bit grainy. Were these sized in HTML? (They should be properly sized in a graphic editing program, then inserted into the HTML). "Higer" ROI should be "Higher" ROI.

On the headers for Step 1 -4, I would suggest creating a headline. For example, "Step 1: Invite the customer to opt in." Having more info in the headlines will help visitors scan the information more easily. I noticed some more spelling errors - so I suggest having the copy of the entire site thoroughly edited. Hope that helps!

The sight contains some great information and can be easily navigated - But I think the flash and the fish are very distracting and take away from a quality message-

I would also give them a few examples of result they could hope to achieve- you really need to dig into to the site to get this and I am afraid you may not keep them into your site without giving them this earlier or easier to locate.

Other than that you have done an excellent job in layout of the site and relevant content.

Good Luck & Happy Marketing ~ Bill