Question

Topic: SEO/SEM

Question About Yahoo Search Results

Posted by Anonymous on 4/16/2007 at 9:44 AM ET 25 Points
Hello

I am supposed to manage PPC ad campaign targeting the US market in YSM(Overture). I cannot see the position of my keywords in the normal search engine results. Please can anyone tell me how to see the the positions of my ads in Yahoo search results
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  • Posted by excellira on 4/16/2007 at 11:04 AM Accepted
    Your question raises a couple of questions.

    1. The first part of your questions references PPC and the second part is requesting ranking info. I assume that is for your PPC keywords or are you referring to natural search. Knowing your natural search rankings for PPC terms can be very helpful towards properly managing a budget. I would like to have you clarify this because this will alter my answer.

    2. Has your Yahoo account been upgraded recently?
  • Posted on 4/17/2007 at 12:42 AM Author
    I am refering to PPC search results. I run Yahoo PPC ad campaign for the US market while I work from India. Currently I am using Overture search engine to checking the position of my ads. I want to use Yahoo search engine.
  • Posted on 4/17/2007 at 12:43 AM Author
    I am refering to PPC search results. I run Yahoo PPC ad campaign for the US market while I work from India. Currently I am using Overture search engine to checking the position of my ads. I want to use Yahoo search engine.
  • Posted by excellira on 4/17/2007 at 5:39 PM Member
    I now see what you are looking for. Your PPC management shows a position of X which is the position held in Overture.

    You are looking to find the position of the PPC ad in Yahoo search only. I used a client keyword to search overture and yahoo and did find a discrepancy (the KW was position 6 in Yahoo and 7 in Overture.) so I see what you mean.

    Since the control panel provides average position I am not sure this is able to be done without paying for PPC management software.

    If you have multiple PPC engines you are distributing ads to this could be helpful. If you are only working the Yahoo network it might add unnecessary cost.

    Have you tried Yahoo support?
  • Posted by Shell Harris on 4/18/2007 at 8:54 AM Accepted
    I found this information on threadwatch.

    Bid Amount and Ad Quality will Determine an Ad's Rank in Search Results Beginning February 5, 2007 in the U.S.

    With new features like ad testing, geo-targeting and fast ad activation, the new Sponsored Search gives you more ways to connect with customers searching for what you sell.

    On February 5, 2007, we are introducing a new ranking model in the U.S. that considers an ad's quality and bid amount. The new model is designed to help you spend less time in bidding wars and more time creating the most relevant, effective ads, which can help drive better results for your business.

    Here's a quick summary of this important change:

    Both bid amount and ad quality will determine an ad's rank in search results beginning February 5, 2007.

    This will replace the current method, in which ads are ranked by bid amount only (bid-to-position).

    This is designed to allow you to focus less on competitive bidding practices and more on the quality of your ads.

    By improving the quality of your ads and making them more relevant to users, you may be rewarded with a better ranking and/or a lower cost for your ads.

    Example of How Ads May be Ranked
    The graphic below helps illustrate a scenario that may result from this change:

    Note: The graphic above is provided for illustrative purposes only, and will not actually appear in your account.

    What is "Ad Quality"?
    Ad quality is determined by:
    The ad's historical performance - its click-through rate relative to competitors and normalized for position.

    The ad's expected performance - determined by various relevance factors considered by Yahoo!'s ranking algorithms, relative to other ads displayed at the same time.

    Overall ad quality is displayed in a graphical form by the quality index.

    Other Important Things to Know

    We recommend that you review your current max bids. Keep in mind you may be charged up to this amount. Learn More

    Standard match type ads will no longer receive priority placement over Advanced match type ads. Learn More

    Fewer Sponsored Search results may now appear at the very top of the page for certain search terms. Learn More

    Starting on February 5 there will be a transition period during which forecasting tools will accumulate more data about the new ranking model to provide better traffic estimates. Learn More

    To learn more about the quality index, the new approach to ad ranking and helpful tips, please click here.

    --------------------------------------------------------------------------------
    Further Questions?
    If you have questions, please contact our Customer Solutions department via the Support Request Form or call 866-YAHOO-98 (866-924-6698).
  • Posted by excellira on 4/24/2007 at 2:24 AM Member
    How did you make out on this?
  • Posted on 4/24/2007 at 2:39 AM Author
    Earlier when i wanted to search the PPC ad position in Yahoo search engine results for a particular keyword, I used to type the keyword in the search box and select 'Advanced search' . Then used to select the country as US in the drop down menu and then hit search. I used to get positions for my ads.

    Now they just dont show up!
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