Question
Topic: Other
New Job, Book Advice
Related Discussions
- Trade Show Support
- Introduction
- Segmentation
- Estimate Customer Acquisition Cost For Startup
- Start Up Non Profit Charity To Help Homeless
- Testing Webinar Platforms...tell Us The Problems
- Puka Shell Necklaces
- Creative Brief For A Digital Annual Report
- What To Write On A Card Together With Yearly Calen
- Hiring For Co-founder/ Head Of Marketing (cmo)
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Other)
- Jay Hamilton-Roth 51,518 points
- mgoodman 45,479 points
- Gary Bloomer 22,303 points
- Peter (henna gaijin) 17,920 points
- telemoxie 13,644 points
- steven.alker 11,884 points
- SteveByrneMarketing 10,976 points
- darcy.moen 7,639 points
- SRyan ;] 6,485 points
- Blaine Wilkerson 6,331 points
- Chris Blackman 5,979 points
- Pepper Blue 4,893 points
- Inbox_Interactive 4,592 points
- Levon 3,999 points
- wnelson 3,940 points
- Deremiah *CPE 3,587 points
- Harry Hallman 3,087 points
- Frank Hurtte 2,798 points
- Carl Crawford 2,697 points
Listed below is a description of my new job:
GENERAL SUMMARY/PRIMARY FUNCTION
Responsible for the development, coordination, media placement and field distribution of radio, print and television advertising materials, including brochures and bill inserts. Focused issues include the promotion of natural gas and electricity, along with image, safety, new and current programs and community development advertising.
MAJOR RESPONSIBILITIES / ESSENTIAL JOB FUNCTIONS
1. Create and coordinate the production of radio, television and print advertising including copy writing. (10%)
2. Organize, negotiate and schedule cost of media purchases and verify and monitor those transactions. (10%)
3. Develop, propose and implement the company's annual media plan. (5%)
4. Coordinate, schedule and monitor budget of marketing's advertising promotions. (10%)
5. Organize and coordinate the message, design and scheduling of monthly bill inserts. (10%)
6. Develop, coordinate and promote safety mascot program. (10%)
7. Serve on Advertising Review Committee (ARC) to ensure advertising quality control. Also assist in writing and implementing advertising policies and standards. (5%)
8. Prepare and deliver presentations concerning advertising issues to company executives and field personnel. (5%)
9. Develop materials to support promotion of the company's branding and image building. (5%)
10. Collaborate with Corporate Communications and outside consultants to design and produce advertising materials. (15%)
11. Analyze effectiveness of company’s advertising and promotions as well as major competitors. (5%)
12. Create marketing materials including brochures and sales tools to promote new products and programs. (10%)
Any advice will be greatly appreciated, thanks!!