Question

Topic: Strategy

Franchise Owner Needs To Convince That Marketing Is Worthwhile

Posted by Anonymous on 6/15/2004 at 1:46 PM ET 250 Points
I am a franchise owner who needs to convince franchisees to kick in more money for a national marketing effort. Have to show that a stronger brand can help them at the local level by increasing reputation and therefore sales. My franchisees are businessmen, but not really adept at marketing so I need some numbers/data to help sell them on this. Can anyone help?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by SteveByrneMarketing on 6/15/2004 at 3:28 PM Accepted
    Here are several good franchisee advertising articles from Entrepreneur.com

    https://websearch.entrepreneur.com/cgi-bin/texis/webinator/newsearch/?pr=en...

    best of luck
  • Posted by Blaine Wilkerson on 6/15/2004 at 4:15 PM Member
    Ask them if they think McDonald's, Hallmark, Taco Bell, etc are succesful franchises. Then ask them if they did it without national marketing campaigns.

    In other words, use examples and analogies to get the point across. Show them how competitors are using marketing to get ahead of them too.

    A good marketing campaign can work wonders (and get your inital investment back in a matter of months if done correctly).

    Good Luck!
  • Posted on 6/15/2004 at 9:34 PM Member
    m:

    Here is an article from Automotive News that discusses how the value of Cadillac dealerships are skyrocketing now that marketing and product promotion have people excited.

    https://www.autonews.com/article.cms?articleId=48694

    You might need to register to read the article.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Strategy)