Know-How Exchange : Research/Metrics

Wow, teenagers, where's Shelley for some advice now?

A few points:

Don't try to be like them, and don't act like a parent, either.

It's important to understand they may use a different vocabulary, but they still should understand yours even if you don't know all their jargon. ask them what something means if they use a word you don't understand.

Treat them like equals, and never talk down to them.

Recognise that teenagers personalities vary just as much adults do - if not more so - and some may have self-awareness and self-esteem issues that mean they find it difficult to hold eye contact or to say what they really think in front of their peers.

Having said that, there's teen-agers, and there's tee-nagers. Depending on where you are moderating, and why, you might be talking to teens who think they are gangsters, or teens who think they are destined to be running the country one day.

As with any groups, recruit carefully.

Best of luck!

ChrisB

Thank you Dan. But the article was expired already. In case you had the article, please send it to me through the address forevermate@yahoo.com or tranthien.huong@customerinsights.com