Question

Topic: Strategy

Resources For A Marketing Success Cd

Posted by Anonymous on 6/23/2007 at 3:59 PM ET 250 Points
Hello everyone,

I'm putting together a CD to use as a give-away prospecting tool and to encourage more people to sign up for my monthly newsletter "Smart Marketing".

I'm thinking about 20 resources or so. For example e-books, pdf reports, marketing tools audio or video clips.

If anyone has any suggestions or ideas for resources I can add to my CD, it would be greatly appreciated.
Tentatively called "Marketing Success CD"

Thank you inadvance for your responses.

Kevin T
Marketing Coach
Winnipeg, Canada
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RESPONSES

  • Posted on 6/23/2007 at 4:37 PM Accepted
    Kevin,

    Who is your primary target audience? This could be a good marketing approach for you, but if you're using it as a way to attract business, don't you think the content should demonstrate your capabilities and reflect the way you think and approach marketing problems?

    Maybe I don't quite understand. Do you have something that looks like a content outline or proposal, or perhaps a marketing plan in which the role of the CD is made clear? How are people going to find the CD? Who is publishing it? Where will your target audience find out about you and/or your CD?

    Good luck with the business.
  • Posted by telemoxie on 6/24/2007 at 9:02 PM Accepted
    If you look to the right, you can click a link for "marketing resources" which others have posted. I'll bet some of those can help.
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