Question
Topic: Research/Metrics
What Is The Best Web Metric Measurment Tool?
We are about to launch a new retail site and have been shopping around for a professional but reasonably priced web metric measurement tool. Specifically we want to measure visitors by channel, customers by channel, order value, items purchased, conversion rates, order value per customer and other transaction data. We have looked at WebTrends, OneStat.com, GoToast and some others. Another criteria is to make sure it is easy to 'install' and reports are easy to understand. A web based solution would also be preferable. Which of these, or others, do you recommend using to get the best stats from a retail site?
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