Question

Topic: Strategy

Name For Luxury Home Services Business

Posted by Anonymous on 7/17/2007 at 9:29 AM ET 250 Points
We are looking for a name for an at home luxury home services business. We will offer the normal stuff like house cleaning, pet sitting services, but also offer other items similar to what you would get if you stayed at a hotel (room service type items, fresh linens, luxury car washes etc...) right at your home. We also have different classes of home services and one division we want to push is the Hooters of home services, meaning good-looking women will come to your home to do a variety of house work.

The first question is, do you think this is a good idea to offer sexy house keepers, I am sure that most customers will be men, but again we are not totally set on this idea.

Another question is, what would be a good name. We are thinking

Luxury Home Services
or Concierge At Home

Any other name ideas will be greatly appreciated. We are located in New york so the amount of people who need this luxury service is very large, it is now just getting some feedback from others on whether the idea of offering sexy house keeping services is a good or bad idea.
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RESPONSES

  • Posted on 7/17/2007 at 9:54 AM Author
    Well, I was actually thinking of having two totally different companies, each targeting the perspective markets.

    So with that said. I was thinking about

    "The Sexy Concierge" for the sexy house services

    and

    The Luxurious Concierge or something similar?

    Any other suggestions?? And possible taglines
  • Posted on 7/17/2007 at 11:16 AM Accepted
    How about:

    Your Personal Concierge

    My Concierge
  • Posted by BlueSage on 7/17/2007 at 12:01 PM Accepted
    Concierge at Home
    Concierge Cleaning at Home

    I would definitely keep the two services distinct and
    separate.

    You are way more than likely to turn off a lot of women if they know you are running the other.
    In most places, its the women that hire the housekeeper.

    I would also think ahead. It may blossom into something you would want to franchise. It sounds like a great idea to me and would work in a number of places. However if I saw the 'hooters' as a part of your business, I would stay away and not hire the other business.

    Janine
  • Posted on 7/17/2007 at 12:21 PM Author
    What does everyone think of the name

    "Mona Charm"
    "Nona Charm"
    "Lola Charm"

    and some sort of tagline like

    The Luxurious Concierge

    Or

    The Sexy Concierge

    or

    The Sexy Maid.

    I want to make sure our tagline makes it clear that we do all sorts of house services (cleaning, car washing etc...)
  • Posted on 7/17/2007 at 2:12 PM Accepted
    You are going to have to pick between one idea or the other. If you want to do well and stay out of trouble , go the upscale service.
    Once you are associated with "hooter house cleaners" both projects will go under. You can not advertise "sexy Maids with out inviting trouble. Once you attract attention any venture you attempt will be associated with the one that was a bad Idea.

    It's like the topless car wash. How long did that last?
    If you are not familiar with that Florida venture, it's because it didn't last.
  • Posted on 7/17/2007 at 2:32 PM Author
    hgwt6952 why would I get in trouble? After thinking about it, I think I like the idea of good looking men women offering upscale home services. Cooking, cleaning etc...I think hooters is a bad comparison.

    Any suggestions on the names above, or any other name ideas?
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