Question

Topic: Strategy

Concise Marketing Assessment And Plan

Posted by Anonymous on 250 Points
Hi, I am a owner and marketer of a B2B advertising agency for 18 years now. My question is...

Is there a complete, simple to understand marketing assessment and plan, electronic "template" for marketers?

I need something that does not use a lot of buzz words but it thorough, detailed and is a complete marketing approach and system. Is there anything in existence?

What do most advertising agencies use for writing a complete marketing review, assessment and annual marketing plan (with budgets and timelines)? Is there a standard or does everyone develop their own thing. It seems like there should be a standard to go by on this.

I am tired of creating custom new marketing plan templates every time. I want to standardize my process in helping a company to market themselves.

Thanks so much! Tamara
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RESPONSES

  • Posted by Blaine Wilkerson on Member
    Give Michele the points. She is 100% correct. Just use some of your previous plans to develop a GUIDELINE/OUTLINE for you to follow with your own graphics, etc preintalled in the header and footer, then make a new one EVERY time according to the client's specific needs.

    Good Luck!

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