Question

Topic: Branding

Pro Athlete In Need Of Help!

Posted by Anonymous on 7/28/2007 at 5:19 PM ET 25 Points
I'm looking for a name to name my mortgage company. We can do home loans and business loan. I'm a profession athlete and my playing number is 21. I would love to incorporate my number in the name, but I'm not limited to that. Or if we could incorporate basketball in anyway it would be great. Can anyone help?
A couple of ideas I had:
Tier 21 Mortgage & Funding
21 Degree Mortgage Services
Crossover Mortgage
21 stars Mortgage
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RESPONSES

  • Posted on 7/28/2007 at 7:53 PM Author
    Great advice. Thank you very much!
  • Posted on 7/28/2007 at 10:53 PM Author
    I agree with both of you guys, but this is my question: Would it make people feel that I'm only able to do local loans? I'm able to do loans out of state also, so I feel that using my city name (Desoto, a city in south Dallas) I will appear to be local. What do you think?

    Thanks........You guys are great!
  • Posted on 7/29/2007 at 12:24 PM Author
    Vevolution,
    Thanks a lot for you input. That name sounds great and I will keep it in mind.
  • Posted by Jay Hamilton-Roth on 7/30/2007 at 8:22 PM Member
    You may want to piggyback off of Baskin Robbins 31 Flavors:

    YourName Mortgage: 21 Different Lending Solutions
    YourName Mortgage 21 Ways

    A recent article on naming strongly suggested AGAINST using sports-themes in a name/tagline. The reference may be obscure, but also is a potential negative for people who don't like sports.

    Keep the name neutral, focus on the benefit to the client.
  • Posted on 8/1/2007 at 1:28 PM Member
    I think the name should be completely neutral, maybe your name, name of your dog or something different. You can add you basketball background in a catchy phrase below the name which can be altered later as the company develops.

    For instance:
    Somehing mortgage
    Your chance to play with the best
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