Question

Topic: Strategy

Marketing Stock Markets To Companies

Posted by Anonymous on 6/28/2004 at 6:13 AM ET 250 Points
I want to know what Stock Markets such as New York Stock exchange do to attract as much companies to be listed?

Is there any dempartment in charge of getting companies listed?

What would you suggest me to do to get information about the best practices of Marketing in the capital Markets?
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RESPONSES

  • Posted by SteveByrneMarketing on 6/28/2004 at 4:30 PM Accepted
    NYSE uses most marketing forms available to them, including advertising campaigns.

    "... NYSE spent $15 to $20 million on a 60 second T.V. commercial spot"

    see link:

    https://mutualfunds.about.com/b/a/089331.htm

    I'll come back to this question
  • Posted by SteveByrneMarketing on 6/28/2004 at 6:51 PM Accepted
    Basically stock exchanges exist in a competitive environment; therefore they market themselves as any competitive business would, uniquely to their environment.

    Description of NYSE’s marketing guy

    Michael H. Cohen, 41, was named vice president, marketing communications for the New York Stock Exchange in February 2001. Mr. Cohen is responsible for the Exchange's advertising program, Partnership program, corporate identity, Education progams, merchandising and various other marketing and branding initiatives, including nyse magazine.


    NYSE publications
    https://www.nyse.com/about/p1020656067652.html?displayPage=/about/102222139...


    hope this helps
  • Posted by SRyan ;] on 6/29/2004 at 12:36 PM Accepted
    About three years ago I attended a one-day conference for entrepreneurs, angel investors and venture capitalists. One of the event's sponsors was NASDAQ, and they had a representative there speaking on a panel, as well as meeting as many entrepreneurs as she could.

    I thought that was a smooth marketing move -- start talking to target companies early in their lifecycle.

    The free t-shirt wasn't bad either!

    - Shelley
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