Question

Topic: Branding

What Brands Earn Your Customer Allegiance?

Posted by Anonymous on 50 Points
How do your favorite brands impact your customer ALLEGIANCE? I am doing academic research into this topic and would appreciate any input. Specifically, which brands do you feel a sense of allegiance to?

For the purposes of this research, "allegiance" goes beyond customer loyalty. Allegiance motivates you to be proactive in recommending the brand to others--to be an evangelist for that company or organization?

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RESPONSES

  • Posted by Blaine Wilkerson on Member
    Here's my list:

    Marvel Comics

    Honda

    GE

    ebay

    Heineken

    macromedia

    There are more but that's all for now.

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