Question
Topic: Strategy
Educating Stakeholders And Training For Staff
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I have two questions please:
a) I have recently joined an accounting firm who have never had a professional marketing function. Whilst the partners had the foresight to recognise that they need marketing they are understandably nervous about change/ ie what I was bought in to do. How do I educate them? They're highly intellegent, but have had little/no exposure to marketing within their firm.
b) I need to start up a big comms/bd/marketing training program for all of our accountants (the big four would provide this from graduate level, but we've never done this before). I would appreciate some suggestions as to how to approach this, what topics should be included and how to start leading them with baby steps toward being fabulous communicators?
Many thanks,
Katie