Limited Time Offer: Save 40% on PRO with code HAPPINESS

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Research/Metrics

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

How To Measure Site Performance For Free ?

Posted by Anonymous on 125 Points
Are there any websites that could help (for free) to measure a website, to compare a site with the other sites ?
How about Alexa.com ? Is it credible enough to measure the site traffic performance ?

  • Posted by Peter (henna gaijin) on Accepted
    One way to compare sites is to use Googleduel.com. This tells you how many pages contain each of the two (or more) terms you enter. I have entered the URL of my company and that of my competitor(s), and seen who had the most hits. Did the same with company names.

    Google also tells you other information about sites using the standard search box. When you enter a keyword, the listings tell you which sites are 'more important' for that keyword. You want your site to be as high as possible. You would use search engine optimization (SEO) to accomplish this. I am sure there is lots of information about that on this site (use the Search Queations function found on the tool bar to the right of the screen).

    Google also lets you find the sites that link to a particular URL. Enter "link:http://www.URL.com/" in the search box.

    One side use of this last tool is that it can help you understand how a competitor markets. If you enter a competitor's URL in the backword link function, you will find directories they are listed in, articles and press releases they have run (inlcuding where they ran them), ads used in e-newsletters, etc.
  • Posted by SRyan ;] on Accepted
    Hi, Margiman --

    Last week someone posted a question about website audits, and there were lots of valuable responses that might be equally useful to YOU. Look here:

    http://www.marketingprofs.com/ea/qst_question.asp?qstID=2105

    You should also take advantage of the Search Questions link in the right margin of this page. Use a keyword like "website" or "site analysis" to find similar questions and answers. Dig deep for the rewards!

    Shelley

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!