Question

Topic: Research/Metrics

Mr And Markting Mix

Posted by Anonymous on 2/15/2008 at 3:33 AM ET 125 Points
Ladies and gentlemen, I noticed that marketing research has a real important values in each marketing process, so, why it is not included in the marketing mix? actually it plays its role in each one of them, is there a sacred thing about not adding anything to the 4 Ps?
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RESPONSES

  • Posted by koen.h.pauwels on 2/15/2008 at 3:57 AM Member
    Hi,

    Your question is identical to this one of a few days ago
    https://www.marketingprofs.com/ea/qst_question.asp?qstid=22432 , so you can use these insights. I wonder: do great minds think alike or did you get an assignment together?

    Cheers
  • Posted by saul.dobney on 2/18/2008 at 7:23 AM Member
    The 4Ps are regularly (and often artificially) extended for different product categories and types of service, sometimes somewhat artificially. For instance in service industries you can have P for people. 4P's just makes it easy to remember what Marketing is trying to do.

    The Ps are the day-to-day operations of marketing. Strategy, planning and research are what you use to define and refine the 4Ps for changing market circumstances.
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