Question

Topic: Branding

Evaluating Online Brand

Posted by Anonymous on 3/3/2008 at 7:16 PM ET 250 Points
Dear Marketers,

i would like to know, what would be criteria to evaluate a website of a brand (www.irn-bru.co.uk)

if one want to design a questionnaire for evaluating the above website, what questions can be included to ask the consumers

thanking you

PS
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RESPONSES

  • Posted by Levon on 3/4/2008 at 11:27 AM Accepted
    What are you trying to evaluate about the website?
  • Posted on 3/4/2008 at 12:02 PM Author
    i am trying to evaluate their website on the basis on online branding.....what do consumers think about the website..how well do they promote their brand on it etc
  • Posted on 3/9/2008 at 6:41 PM Author
    thank you Puru, that was bang on target. i am keeping this open few days more, as i'd be coming up with some discussion. thank you Puru :)
  • Posted on 3/12/2008 at 1:25 PM Author
    the main competitors are coke and pepsi. what question could be included for comparison of brand image of the competitors?

    thanks
  • Posted on 3/13/2008 at 2:19 AM Accepted
    Here you go. Keep it simple.

    Web Site Evaluation Survey

    Please score the first four of the following questions about the _______________ web site using a 1 to 10 ranking (1=low/negative, 10=high/positive). Feel free to add comments.

    The criteria are:

    1.Attraction– Does the look, feel and experience offered by the site appeal to me? 1 2 3 4 5 6 7 8 9 10

    2.Orientation – Can I quickly understand how to use the site and know what is in it for me? 1 2 3 4 5 6 7 8 9 10

    3.Interaction – Does the visual and verbal content engage me? Do I want to know more? 1 2 3 4 5 6 7 8 9 10

    4.Motivation – If I was in the market for the product/services offered, how likely am I to contact them/make a purchase? 1 2 3 4 5 6 7 8 9 10

    5.If you had the task of improving the ___________________ site what is the item or task that would be at the top of your list to accomplish?
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