Question

Topic: Branding

Creative Table Top Display On Tight Budget!

Posted by Anonymous on 3/10/2008 at 2:41 PM ET 125 Points
I have to design a table top display for a user group meeting on a very tight budget ($500). I have ideas for content, my concern is presentation. What's the best way to ensure traffic to our location? It's a small show, with mainly our partner’s customers, but we are in a back room. Is it better to do a table top display, or an easel display? And what type of material would you suggest, foam core board, vinyl?? Any suggestion would be very much appreciated. Thank you in advance for the help!
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  • Posted on 3/10/2008 at 9:58 PM Accepted
    So in essence, you have two problems :) 1. Ensuring traffic to your location and 2. doing it on a limited budget.

    It may not be possible to do both. However, if you want to ENSURE traffic to your location, you need to have some WOW factor at your location. You may not be able to accomplish that on a limited budget.

    But let's say you could get a small interactive piece that you could play on a flat panel monitor instead of having something on an easel. These days you could probably get something done for about
    $500, by a freelancer. Something different and visual to attract traffic. That might be something different you could do on a limited budget. Just borrow a flat panel and a laptop from work. Someone has to have a good sized monitor. :)

  • Posted by Jay Hamilton-Roth on 3/11/2008 at 9:04 AM Member
    If it's a small show, then people will eventually filter to the back room. Other vendors in the room will have a similar problem - so you'll be working as a team to draw in people.

    As for your booth - realize that unless you're selling something low price at the show, that your purpose isn't to close a sale, it's to start one. Listen to people, make appointments with them 1 on 1, find what their needs are, and follow up showing how your product/services solves their needs. At a show, it's hard to have a meaningful show "on the floor" let alone think.

    If you know your target audience well, then clearly identify the top 1-3 problems they have (think headlines for ad copy or web site), and make that your sign. The point is to get contact information, do a brief "intake", and schedule a follow up.

    You could use Powerpoint to run a slide show highlighting the points. Movement attracts people's eyes - but don't overdo it (with the slide transitions). One headline per slide. Bring your laptop to power the screen.
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