Question

Topic: Branding

Real Estate Agent In Search Of Brand

Posted by Anonymous on 3/12/2008 at 6:08 PM ET 250 Points
I am a real estate agent trying to gain awareness in a growing, upscale community where there is a lot of competition. I need to set myself apart but am having a hard time "branding" myself. I would like to promote the benefits I provide my clients, such as my integrity, follow-up skills, delivering on promises that I make, my caring nature, my passion for the community that I both work and live in, etc. I know I need to really focus on one or two attributes, and I need a tag line and logo developed. Any ideas? Also, any suggestions on hiring a designer/writer to come up with my website/flyers/brochures/postcards etc??
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RESPONSES

  • Posted on 3/12/2008 at 7:57 PM Author
    Thank you so much for your input. I will check out your website and contact you for more information about your services.
  • Posted by Jay Hamilton-Roth on 3/13/2008 at 9:14 AM Accepted
    All the attributes you mention I would assume my real estate professional has. What I'd be looking for as a primary benefit are such things as: how quickly can you help me sell my home? How can you make sure I spend the least in buying a new home? How can you make it less stressful for me?

    For example, "Your Home Sold in 30 Days. Guaranteed." or "A Tough Negotiator With a Heart of Gold".
  • Posted on 3/13/2008 at 9:42 AM Author
    For those interested, I just posted a project on the project board. Thank you all so much for you feedback. I really like the "tough negiator with a heart of gold".
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