Question

Topic: Strategy

Affinity Marketing In Financial Services

Posted by bobhogg on 250 Points
Can anyone direct me to examples of affinity marketing in the financial services industry - I'm looking for case studies of good (or bad) practice anywhere in the world.

The obvious one is MBNA who have used the technique widely in introducing their credit card activities in the UK. What other examples do you know of?

Thanks, team!

Bob
To continue reading this question and the solution, sign up ... it's free!

RESPONSES

Post a Comment