Question

Topic: Branding

Which Is The Number 1 Brand In The World?

Posted by Anonymous on 7/15/2004 at 2:13 PM ET 400 Points
Which is the number one brand in the world? And how do you decide which one is number one?
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  • Posted by Blaine Wilkerson on 7/15/2004 at 2:18 PM Member
    Coca-Cola is considered to be the number one brand. Why? Many things including it's world-wide recognition, consistant advertising, longevity of company success, sales records, consumer surveys, etc.

    They are definately the the TOP brand in the world.

    Others may get close and/or out perform them one year to the next but over the decades, Coca-Cola has ruled.

  • Posted by williamarruda on 7/15/2004 at 2:31 PM Member
    According to the Interbrand study, Coke is number one, but Microsoft is closing in.

    Interbrand works with JPMorgan Chase on valuing the brands. You can learn more at https://www.inerbrand.com

    Best.
    William
    www.reachcc.com
    What have you done for YOUR brand today?
  • Posted by Peter (henna gaijin) on 7/24/2004 at 9:35 PM Member
    Business Week's most recent issue has an article on what they determined to be the 100 most valuable brands in the world. It can be found at:
    https://bwnt.businessweek.com/brand/2003/index.asp
  • Posted by Mushfique Manzoor on 7/29/2004 at 3:42 AM Member
    Dear AshishPatel

    the #1 brand in the world is Coca Cola aka Coke.

    No 1 brand is decided on certains factors. i.e.
    - world-wide brand recognition,
    - brand goodwill
    - global as well as regional market share
    - consistant advertising,
    - longevity of company success,
    - cumulative sales records,
    - consumer perceptions

    check this site is for "Powerful Cult Brands" according to Business Week and InterBrands

    https://www.businessweek.com/magazine/content/04_31/b3894094.htm?c=bweurope...

    hope this will help you.

    Mushfique
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