Question

Topic: Branding

Celebrity Endorsement

Posted by Anonymous on 250 Points
I would be thankful to you if you kindly advise me regarding the following issues-



1) Is there any model to measure whether Celebrities are generating Brand Awareness & Brand Recall among the Target Audience?



2) How can I measure whether the celebrities are bringing about Brand Preference among the Target Audience or not ?



This is urgently required for my research work .

Your advise and suggestion will be very much appreciated.

regards

Supriyo Patra

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