Question

Topic: Branding

Brand Loyalty

Posted by Anonymous on 3/28/2008 at 4:06 PM ET 25 Points
im doing thesis of MBA . i 've decided to do research on branding and so my focus is creating brand loyalty . now my point is should i 've to do research on brand loyalty in general or to specify any field like

" creating brand loyalty of petroleum sector in pakistan"
" creating brand loyalty of telecom sector in pakistan "
" creating brand loyalty of educational institutes in pakistan "


just tell me what should i do for my research in both cases
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RESPONSES

  • Posted by Ed D on 3/28/2008 at 4:16 PM Accepted
    I would read the book called "The Ultimate Question". It's a very popular book on this topic.

    I've also put together some information on customer loyalty at the following URL:
    https://whamwiki.com/index.php?title=Category:Customer_Loyalty

    Hope this helps.

    Ed D
  • Posted on 3/30/2008 at 4:58 PM Accepted
    yap me also recommend same book 'The Ultimate Question' check it out it will definitely help out u or ur topic. " Creating brand loyalty of educational institutes in Pakistan " boring topic .I think it is tooo early to search on is topic
  • Posted on 3/30/2008 at 5:09 PM Accepted
    Creating brand loyalty of telecoms sector in Pakistan is new and exciting topic if u select this and work at Ur level best it will be a great research or may be it will help out getting a job in this sector .
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