Question

Topic: Branding

Follow Up Information To Entice A Personal Meeting

Posted by Anonymous on 7/16/2004 at 3:27 PM ET 125 Points
We market workforce performance consulting services to many types of companies. We are one of several sponsors of an annual leaders exchange of extremely high level retail executives. We will have an opporunity to be visibile at the exchange (lanyard sponsorship) and willbe networking during the social events. We will receive the attendee list post-conference. Obviously, we would like to take these contacts made at the show to the next step in the sales process. Are there any ideas/offers etc. that others have seen used as follow-up programs that will make these C-level folks sit up and take notice enough to get us a face to face meeitng?
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RESPONSES

  • Posted by Blaine Wilkerson on 7/16/2004 at 3:44 PM Member
    I think three of the most powerful things you can do are:

    1. Show PROFOUND differences in performance, and ultimately...the bottom line between companies that you currently assist compared to their competition.

    2. Make the follow-up meeting memorable. Cater lunch, or take them to a nice restaurant. A nice FREE lunch is a great way to get a meeting.

    3. Offer an incentive. Have special business cards produced that have a code or the name of the event on them. These, in turn, qualify them for free trining, free software , etc in exchnge for signing up with your services. in other words, if it takes 6 months to run your program, give them the first month free as an event promotion.

    Of course there are several variations of the above that can be employed.

    I hope this helps!
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