Question
Topic: Branding
Branding Blueprints... How To?
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As part of a major transformation and repositioning of our company, we have collectively decided to put together a branding blue print. We want this blue print to be absorbed by new employees and we also want its guidelines to be implemented in all interactions that anyone has with the company (e.g. ads, web etc.).
We've seen many different examples - all quite different - and I just wanted to hear from the pros as to what the blue print should contain. If anyone can point us to an online resource on the topic that would be great.
Thanks