Know-How Exchange : Branding

My fiance and I are launching a new personal training company in London, UK focusing mainly on the corporate market with the long term goal to offer fitness and nutrition as well as lifestyle/business coaching (with a bit more study in this area). We also don't want to limit ourselves to just these people if the opportunities come up as everyone can benefit from a healthy lifestyle/fitness.

Having both worked in the corporate world for over 10 years as project managers we feel we understand and empathise with the pressures faced by people working in this area. We also know that everyone can achieve their goals which usually involves breaking these down to manageable and achievable steps. Therefore we came up with the company name Milestone Personal Training and the tagline 'Don't Dream It, Achieve It.'

We are just struggling to come up with some distinctive brand values and a USP that will separate us from every other personal training service offering motivation and inspiration. We are both energetic and really care about our clients, but again, this is what every personal training service should offer.

Looking forward to some thoughts, or suggestions on how to go about research that may help us come up with these ideas.

Thanks
Camille