Question

Topic: Branding

Punchline For Leather Brand

Posted by Anonymous on 4/7/2008 at 9:21 AM ET 25 Points
hello every one,
my name is shabeeb kazia and i own a leather production house named fashion edge now i have launched my brand named SKYN(skin) we manufacture every thing what leather has to do actually i need a good punchline for my company(SKYN) i have come up with some punch lines plz recommend one from the list or any other from your choice (make sure its short and means more) now my list is.
1.(SKYN)we design your imagination
2.(SKYN)get more from leather
3.(SKYN)where leather gets better
4.(SKYN)who covers you
5.(SKYN)what leather can be
6.(SKYN)genuinly genuin
7.(SKYN)we just make trends
plz select one or if any thing is better then plz mention.

thanks
SHABEEB
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RESPONSES

  • Posted on 4/7/2008 at 9:34 AM Accepted
    Who is your target market? Are you selling wholesale? Direct to consumers?
    What price point are you interested in selling to? High end? Discount? Mid-price/bridge?

    Are you planning to do any advertising on television, the web or magazines? Do you have a PR campaign in place or in development? Have you developed a relationship with any media: local newspapers, magazines, televisions shows. Morning shows, at least in the US, are a great vehicle for marketing new products.

    Having the RIGHT answers to these questions will make your product alot memorable and sought-after than a good tag line. Taglines are great if you're marketing directly to consumers. When you're marketing to other businesses (b2b) it's not as important. Businesses are looking more at how your product or service will affect their bottom-line.

    By the way, do you have a website that we can see your product? We might be able to help you if we could see the line.
  • Posted on 4/7/2008 at 10:08 AM Author
    actually i am in initial stage of my new brand ie SKIN i have to get the treadmark registered for which i need a tagline which compliment my products and brand name ,as i said i have my factory (production house) ie foshion edge now i am launching my own brand ie SKIN .we are to the consumers directly i have given 1 year time after which i will be introdusing my brand in a larger prospect but before that i need the market to know my brand before launching. i havent approached any markiting media as yet and for the web site i need a good tagline only then i could think further so the first thing is first so plz recomend a gud tagline for my brand every thing of leather goes under this brand for xample(belts,purse,wallet,luggage,footware,accessories,giftsand every thing in leather)for the target you can see sites like www.coach.com,www.pierotucci.www.leathertree.these sites will help you understand wht company or brand i am trying to target so do suggest a tag line asap.
    thanks
    SHABEEB
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