Question

Topic: Branding

Naming New Asphalt Sealing Business

Posted by Anonymous on 4/14/2008 at 4:39 PM ET 250 Points
I NEED TO COME UP WITH A VERY EYE CATCHING NAME FOR A ASPHALT SEALING BUSINESS THAT A VERY CLOSE FRIEND OF MINE IS STARTING. DOES ANYONE HAVE ANY CREATIVE NAMES OR EVEN A CATCHY SLOGAN? THE OWNER'S LAST NAME IS WOLCOTT, IF INTERESTED.

THANKS!!!!!
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RESPONSES

  • Posted on 4/14/2008 at 5:03 PM Member
    I'm not even slightly educated on the subject of asphalt sealing. Please take my 2 cents for what it's worth!

    Some ideas:

    EnduraTuff

    TuffSeal

    Wollcott Asphalt Sealing

    Wollcott-- That's a cool last name. Makes a good company name by itself.

    Wollcott Co. - "The name you trust in Asphalt Sealing"

    Road Coat

    Terra Coat - Terra is the proper Latin name for Earth.

    TerraSeal-"Durable, protective, and attractive" -- Usually, 3 descriptive words can make a good tagline.

    TerraTuff
  • Posted by jcasalou on 4/15/2008 at 8:51 AM Accepted
    Wolcott Sealing Co.

    "Protect your asphalt"

    "Don't let your ass get phalty" <--joke

    It's also good to have some sort of warranty or guarantee.
  • Posted by Jay Hamilton-Roth on 4/15/2008 at 9:08 AM Member
    I'm assuming that the owner wants a catchy name/tagline to attract customers. That's not enough - they need a marketing strategy. Are they trying to attract residential or commercial? Big jobs or small? Any guarantees? Special techniques/materials?

    If I'm looking for an asphalt sealer, I'm not looking for a cute name - I'm looking for quality at a good price.

    Here are a couple of names for you:
    Sealed By Wolcott
    Asphalt Artistry
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