Question

Topic: Branding

What Should We Name It?

Posted by Anonymous on 4/20/2008 at 1:41 PM ET 125 Points
Hi all!

My wife and I live in the Dominican Republic and we are starting a mortgage company. We ask for your suggestions for a name. It could be in spanish, latin. We really don't want the word "hipoteca" (spanish for mortgage) to show in the name. We'd rather have a name that is suggestive of achieving the dream of owning your first home. Our target market is mid-to-low income families that will be acquiring their first-moderately-priced-home.
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RESPONSES

  • Posted on 4/21/2008 at 2:35 AM Accepted
    Casa de Familias. (house of families)
    Family is an important priority and value in Latino culture. So is owning a home. Most work hard to acheive this dream. "Casa de familia. Where we help families live in their dreams"... or something similar. "Where our family helps your family obtain a dream"
    T. Garcia
    Fundraising Chair
    National Hispanic Institue
  • Posted on 4/21/2008 at 8:41 AM Member
    Tag Line: Unlocking the Door to Homeownership
  • Posted on 4/21/2008 at 7:28 PM Author
    Thank you all for your responses.

    TGarcia

    There's a non-for-profit organization in the country that is called "Casas de Familia" so we wouldn't be able to use that however, following the same thought-line I think "Hogares" might work.

    Public relations

    I like your tag line.
  • Posted by Jay Hamilton-Roth on 4/22/2008 at 9:24 AM Member
    First Home Ownership
    First Home Investment Company
    Own Your First Home
  • Posted on 4/22/2008 at 9:51 PM Author
    Jay,

    thank for your response. We'll translate it into spanish to see how it sounds.

    Z
  • Posted on 4/28/2008 at 9:12 AM Author
    Thank you all for your responses. We have decided to go with the name "Hogares".

    Thanks again for your help.

    REgards,

    Z
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