Question

Topic: Other

Promoted To The Customer

Posted by Anonymous on 4/21/2008 at 9:30 AM ET 25 Points
My company (beverage company) wants to introduce a new soft drink in the market.
A task has been assigned to me to promote that soft drink. So what are the different ways through which the soft drink will be promoted to the customer?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Inbox_Interactive on 4/21/2008 at 9:35 AM Accepted
    For what class are you asking this question?
  • Posted on 4/21/2008 at 9:45 AM Author
    for master level classes sir but I will go though all good answer and make my own, thanks
  • Posted by Jessica_Castro on 4/21/2008 at 6:00 PM Accepted
    I would suggest looking back and finding out how other beverage companies like Coke and Dr. Pepper/7-Up handled the release of their drinks....

    You could definitely get some great ideas considering the release of Coke Zero and the revamped 7-up flavor went... Good luck
  • Posted by Levon on 4/21/2008 at 7:17 PM Accepted
    This depends hugely on whether or not the company has a huge advertising budget. If your a power brand like Coke or Pepsi or Red Bull then yeah sure you could hire some expensive ad agency to develop you a kick a$$ brand and buy a mountain of media to help condition every kid's brain to liking your product.

    However, if you are launching a new beverage drink, like so do every single day and fail largely because they lack a considerable budget -- then you better get creative on how you are going to get the end consumer to even know that your drink exists. From experience it begins with securing distribution.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Other)