Question

Topic: Strategy

Quantitative Evaluation Of Segmentation Results

Posted by Anonymous on 125 Points
Does anyone have access to tools or a methodology that can quantitatively analyze the results of a segmentation study? To date our analyses have been largely qualitative, describing how are findings meet the following criteria:

1. Measurable
2. Relevant (or sustainable)
3. Accessible
4. Distinguishable (or differential
5. Feasible (or actionable)

We are a Tier Two supplier to the automotive industry, with both OEM (decision-maker) and Tier One customers. As such, the early dimensions of our segmentation studies tend to break a very broad market segment into more specific target applications, followed by assessments of potential target customers.

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