Question
Topic: Strategy
Quantitative Evaluation Of Segmentation Results
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1. Measurable
2. Relevant (or sustainable)
3. Accessible
4. Distinguishable (or differential
5. Feasible (or actionable)
We are a Tier Two supplier to the automotive industry, with both OEM (decision-maker) and Tier One customers. As such, the early dimensions of our segmentation studies tend to break a very broad market segment into more specific target applications, followed by assessments of potential target customers.
Thanks