Know-How Exchange : Strategy

Our product is an ebook, which is about transitioning & adjusting to college life.
Ebook readers would generally be high school seniors getting ready for college, however the purchasers would be adults buying it for the benefit of the young person.

The ebook is very appropriate as a high school graduation gift, or for a student during their senior year.

I need ideas to effectively & affordably reach adults getting ready to purchase HS graduation gift. Here were some general concepts & ideas I had for marketing.

If you could comment/expand on any the these, or provide other ideas & thoughts.

-Ideas for companies to form strategic partnerships with. Perhaps offering our ebook on their site, or they give a discount coupon towards the purchase of our ebook??

-Companies could 'sponsor' our ebook, and provide it free to graduates of their community high schools??

-Ebook download given in a graduation card (perhaps a card sold by a third party, either a e-card or an actual card??

-Use schools, clubs, to sell the ebook as a fund raiser??

-Get into card store, or 'bed bath & beyond' ??

-Viral approach on social media, or other means to reach parents (perhaps students would tell their parents about the ebook)??

-Ideas for Direct approach to parents/grandparents??


Please Comment/Expand on any of the above ideas, or provide other ideas. Thanks!!!