Question
Topic: Strategy
Branding A Travel Guide
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Now, your ideas are required for branding the travel guide, i.e. making it a household name and creating desire and status. How can i make people ask for it, cherish it and even demand it?
I remind to everybody that it is a free press guide, bilingual, pocket size with a practical map on the back.
The first thought is to send press releases to local, but most importantly national press (newspapers and magazines) so that people hear about it before they come to the city.
Any other thoughts?
Antonia