Know-How Exchange : Branding

Your software somehow improves the bottom line of businesses.

The problem with it as a tagline is it talks about your offering, but not about their problem. What size business? What type of business?

After looking at your website, consider something like: "Helping Entrepreneurs Launch Their Dreams Faster"

Thoughts: It only seems to work if the company is already widely known. If people have to figure out who you are and then what the tagline means, it could be trouble.

Target: The Operations/ IT

It makes me think of something like MS SharePoint - a business process organization-type of software. Target: IT professionals at small- to medium-sized companies (those who need more help with the "building" of their companies - hence you tagline).

To answer your question - what do I think it means?... (I didn't google yet)

1. you make architectural drafting software that helps create buildings

2. create software like MRPII or Manufacturing Resource Planning 2

- Now I've googled it and here's a suggestion -

We develop software that developes companies

The word develop cannot be misconstrued into actual 'building'.

I agree with maabalto. My first impression is that it is some sort of infrastructure/enterprise software product. My feeling is that the software doesn't really live up to "building a company".

I would recommend using more specific language. If you're not actually constructing or increasing the size of a company, then "building" is not the right word.