Question

Topic: Branding

Money Transmission Product In India

Posted by Anonymous on 5/28/2008 at 4:48 AM ET 125 Points
My company is introducing a cheap and fast money transmission system mainly for migrant labour in big cities in India for sending small amounts of money quickly and cheaply to their families in villages. I need a brand name that will be catchy, and capture the imagination as well as make its meaning clear to the user, (I'll need to transelate it into the local language as well.)
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RESPONSES

  • Posted by adammjw on 5/28/2008 at 4:58 AM Accepted
    rupeelink
    rupeeswift

    Unless it's really simple,translation in local language may turn out to be quite a challange.
  • Posted on 6/2/2008 at 1:13 AM Accepted
    Hello Radhika,

    Since you are targeting migrant labor my opinion is you will need a strong correlation with the vernacular language. Another way is to use words that have become part of daily life like "connect" (telephone connection) or use root words which are usually from Sanskrit.

    To give it a shot: Rupee Live (live as in real-time)

    Just my 2cents.

    Regards
  • Posted on 6/2/2008 at 2:13 AM Accepted
    paisa-bhej
    shaher se gao
    sasta paisa
    paisa ghar
    paisa gao

    using an english name is pointless since almost 95% won't speak it let alone read it

    i'm assuming that the majority of your target demographic is north indian / hindi speaking

    if not, its too difficult to come up with names that make sense in multiple regional languages
  • Posted on 6/3/2008 at 12:18 AM Author
    thanks for the response-we were thinking of jaldi pay but

    its the name of a trading web site.
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