Question

Topic: SEO/SEM

Looking For Good Source Of Info On Sem

Posted by Anonymous on 6/19/2008 at 11:02 AM ET 125 Points
I am the marketing director for an IT consulting business. What would be the best source of learning material to achieve expert level status on SEM? Not so much the SEO portion but the PPC and CPA and other options. I recently read Perry Marshalls book on adwords twice. Have searched online but came up with nothing except expensive courses in far away places. Is there a book someone could recommend? or an online course?
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RESPONSES

  • Posted on 6/19/2008 at 11:18 AM Member
    Hello,

    Have you checked out www.searchenginewatch.com ?

    Good luck

    Tom
  • Posted by warnerc on 6/19/2008 at 1:31 PM Member
    The search engines have commonalities but they also have some important differences. For IT consulting, you may want to focus on Google first. (Most techies seem to use it as their source.)

    If you do start with Google, the Google 'Adwords Help Center' has a good guide to getting started. You may also want to get 'Search Engine Optimization For Dummies'; it has a section on PPC. Also, MarketingSherpa has a nice survey/report, 'Search Engine Optimization', you may want to consider purchasing.
  • Posted by Jay Hamilton-Roth on 6/20/2008 at 9:09 AM Accepted
    After you've read a little, invest some money in your learning by doing. Work on a real website (your's or a friend's) and start learning what works in reality. Really understand: how long it takes, which keywords, which geographic area, the offer/copy, etc.

    As you create these various experiments, document them well. They'll become the basis for your own "bible". As you have problems, post the questions to seo forums to get input. Real questions are much more valuable than theoretical ones.
  • Posted on 7/3/2008 at 12:17 PM Member
    Here is a free video/webinar: www.HubSpot.com/SEO101

    Here is a free tool: www.WebsiteGrader.com

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