Question

Topic: Branding

Repost From Last Week Need A Few Experts-thank You

Posted by Anonymous on 6/19/2008 at 8:00 PM ET 250 Points
Help! Need a few marketing experts to give us feedback, We are measuring and reporting “what Moves People” -- We have built an exciting sentiment / attribute discovery Software as a Service product and would like to ask a few marketing / advertising experts to help us with some feedback – kind of a friendly poor man’s focus group.

If you are interested in participating in a web-ex type of presentation and discussion – please let us know pete@WiseWindow.com

We are a technology company and we partner with marketing firms and advertising agencies who would be working with clients. We measure what moves people, because what moves people drives them to choose a product or a brand over another, to talk about their experience and to spend money.
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RESPONSES

  • Posted on 6/20/2008 at 8:46 AM Author
    Hi -Randall,
    Thank you for your feedback. Perhaps my post for help needs to be tweaked.

    I understand that is a professional marketing board and that is the type of feedback we are going after.
    The call for help is NOT a presentation, but it is a lively discussion on the software, and the demo will open to the possibilities of other practical uses of the software.

    I reposted this plea for help, because last week I received 3 responses and only 1 followed thru. I was hoping for a better response this time around. Again thank you for your response.

    Pete
  • Posted by Jay Hamilton-Roth on 6/20/2008 at 1:16 PM Accepted
    It may very well be hard to get enough people online at the same time to achieve what you're looking for. My suggestion is to record a presentation for people to review at their leisure, and then email you their feedback (perhaps answering a few targeted questions).
  • Posted on 6/20/2008 at 6:12 PM Author
    Hi Jay thank you for that suggestion- and we'll consider that for the future. We are still looking forward to keeping it open for others to engage in a lively dialog.
  • Posted on 6/22/2008 at 8:34 PM Accepted
    May I suggest that you consider an online bulletin-board style focus group (BBFG)? Also, you probably ought to consider paying a small honorarium as incentive for folks to participate.

    I can appreciate that you're trying to save some money by doing this on your own, but the community you're addressing is very sophisticated about market research and "partner" distribution, so you'll probably get better information if you use a professional market researcher and a more arm's-length research process.

    If this research is really important to your business decisions, you owe it to yourself to do it right.

    If you're interested, let me know. I can probably steer you to a cost-effective solution. (Depends on your specific needs and timing, of course.)
  • Posted on 6/24/2008 at 5:40 PM Author
    good idea- I am hosting a webex demo today. And I will ask for feedback based on this discussion.
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