Know-How Exchange : Strategy

I would like to have some expert advice here.
we have a business of supplying welding consumables to process industries(sugar, paper etc..) ,we also have a rich experience and knowhow of technology, metallurgy involved in welding process. Currently almost 80% of our revenues come from supplying consumables, Now we want to leverage our know how and provide training/consultancy to process industry engineers and to welding consumable manufacturer’s sales staff.A positive fact is that the welding industry needs trained staff/knowledge which is largely missing.

we have build a website which has features like:-
-- a blog (where we'll put welding articles/tips and circulate among maintenance mangers of companies .)
--a forum -- where people could come and exchange welding/repair knowledge.
--Post brochures and plans for trainings we can organize.

The dilemma is that “Here in India ,maintenance managers are not internet savvy, i doubt how many would visit the second time ,
Most of them have computers but don’t visit/surf the net so often.

# what strategy should we follow with such a clientele in order to make the best use of a website.
# what can be some ideas except from a blog and forum i can incorporate to broaden this training/consultancy stream.

Please guide me.