Question

Topic: Strategy

Webinars: To Video Feed Or Not To Video Feed?

Posted by Anonymous on 7/30/2004 at 5:44 PM ET 50 Points
I'm currently looking at webinar vendors and need to justify why a video feed (where there's a video of the speaker in one panel and the slides in another panel) would be adventageous to the project. We're a B2B company, marketing to IT professionals.

Do you have any thoughts on which way to go? Are there any stats out there about response and retention rates on video vs. audio feed webinars?

Thanks!
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  • Posted by Peter (henna gaijin) on 7/30/2004 at 7:13 PM Accepted
    There are benefits (as stated above). But there are also limitations based on technology. Most webinars are made to at least provide basic fucntion for someone viewing while connected with a 56k modem. Video would never work at this speeds, and perhaps not even well on slower broadband connections.

    Given that your target is IT folks, this may not be that much of an issue.

    To benefit with the connection gained from seeing someone, without using video, I have sometimes stucks the photos of the key players into the presentation (either everyone at the beginning, of the photo of each speaker just before their section). This way people can have an idea about who they are listening to.
  • Posted by SRyan ;] on 7/31/2004 at 12:37 PM Accepted
    Jill, I'm willing to bet that the success of adding a "talking head" to a webinar has everything to do with whose head you use.

    If your presenters are as polished as a television evangelist, then put their live faces online.

    If their "voice personalities" are as charming or commanding as a radio DJ, you might do just fine with a photo like Peter suggested.

    In general, unless your speaker IS the product, I wouldn't waste the bandwidth.

    ºº Shelley
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