Question

Topic: Branding

Need A Name For My Event Management Firm ???

Posted by Anonymous on 9/7/2008 at 8:40 AM ET 25 Points

Hello everyone,

I am a software techie turned marketer n brand management pro turned fashion-tainment entrepreneur now. I have around 6+ years in these areas totally and now partnering with 2 - 3 experts in brand, event, artist and celebrity management business based in INDIA to start a firm of our own based in Bangalore.

The following is the company description:-

"The company's vision and mission is to brand, market, promote and expand your brand and business globally with a passion for pushing the boundaries of the typical business needs by using our USP of delivering Concept-to-market turn-key services which includes creating, organizing & managing brands, events, talents(artists, models) & celebrity management in the Film, Fashion, Sports, Entertainment, Lifestyle & Corporate segment to global clients."

PLEASE SUGGEST ME SOME NAMES FOR MY FIRM WHICH WILL ALSO KIND OF REFLECT THE BUSINESS WHICH WE WILL BE DOING ????

Thanks a ton in advance.

Warm Regards,
Ramesh Sivarajan

Bangalore, INDIA


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RESPONSES

  • Posted by kschindler on 9/7/2008 at 8:19 PM Accepted
    How about "FashentertainorgturnkeycelebstylecorpUSP"

    Or is that too long and convoluted? ;-)

    Per first comment posted, you'd probably do well to hone your vision. And then your mission.

    It's undoubtedly daunting. Starting a new business must be. If you and I were sitting in a bar, I'd just keep asking you "but what do you DO?" Try that with yourself about four times, getting the message shorter and more simple each time. Then do it one last time, and let me know what you get. It'll be a lot easier for us to recommend a name based on a clear, distilled business idea.

  • Posted on 9/9/2008 at 4:56 AM Author
    Thanks a ton for your advice, Phil n kschindler and ozeworks :) I GOT IT !!

    Well to give you some more insights my USP is in event marketing n promotions, event n brand management business and my associates has USP in model n artist management and celebrity management business. so we are combining our strengths to offer one-stop solution for our clients from concept-to-market.

    the idea is for example we will be talking to a brand like L'oreal and we offer them our services in india market which is either managing the brand promotions/marketing and / or design niche events for them and / or provide models or shoot campaigns co-ordination n also provide star/celebrity for brand ambassador endorsements.

    its so true that it sounds too broad and talking too many services but since we as a team have a good grasp of the above said services, we would like to position the company as mentioned above.

    so what you guys have to say about this ???

    - Ramesh





  • Posted on 9/9/2008 at 3:54 PM Accepted
    I must agree with all, now that I have stopped laughing.
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