Question

Topic: Branding

Tag Line

Posted by Anonymous on 9/11/2008 at 7:16 AM ET 25 Points
Iam looking for a tag line for a company developing container hotels. We are eco friendly and would like the tag line to reflect our committment to enviroment and the business traveller.
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RESPONSES

  • Posted on 9/12/2008 at 10:57 AM Accepted
    Saniya,

    How about this:

    *[Your Company's Name] - "Contain Yourself"

    The visual is one of business people have a great time, maybe even having parties in your hotel.

    The "Contain Yourself" tagline communicates three things:

    1- Up against the visual, this expresses being a rebel, expressing yourself - which is what most buttoned-up business folks really want.

    2 - Contain yourself also communicates conservation, "containing" your environmental footprint.

    3 - The stuffy "Contain Yourself" is actually quit funny juxtaposed with the hotel party scenes. Most of your clients would be American Businessmen, so they'll get the humor.

    John Haydon
    CorporateDollar.Org
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