Know-How Exchange : Strategy

Some people might like their beaches sign free and therefore look down upon companies that advertise on the waterways. If I had to do your job - I would say make your advertising much more subtle and stealth in scope.

I would say your primary focus should be ad agencies. They are most likely about to send the most customers your way. They will also have many connections to people looking for advertising. Pick a couple of the big ones locally and go get'em.

Be sure you have some materials you can leave them. Some things to address:
How many people will be reached?
What is the demographic?
Pictures of your product in use.
List of past clients.

Hope this helps,
Mike