Question

Topic: Strategy

What Publications Do You Read?

Posted by Anonymous on 10/15/2008 at 1:53 PM ET 50 Points
Not to get all "Katie Couric" on you, but what magazines and publications do you, as a marketer, read (other than MarketingProfs of course)?

I'm putting together a PR strategy...and you're my target audience.
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RESPONSES

  • Posted by Frank Hurtte on 10/15/2008 at 2:01 PM Accepted
    To keep up with the masses - I read People
    To keep up with 20 somethings - I read Spin & Rolling Stone
    To keep up with business - I read Trade Publications
    To keep up with finances - I read online feeds


    And do you have a follow-up question Ms Curric
  • Posted on 10/15/2008 at 2:17 PM Accepted
    Dynamic Graphics magazine, and lots of blogs (Chris Brogan, Copyblogger, Search Engine Guide, Social Impressions, etc.).

    What I use to keep up with my target audience wouldn't help you much, as my company exclusively sells to local governments.
  • Posted by michael on 10/15/2008 at 3:14 PM Accepted
    CRM
    Direct (or whatever its called now)
    Yahoo front page

    When I travel I like to watch Uncle Donny

    Michael
  • Posted on 10/15/2008 at 4:12 PM Accepted
    Entrepreneur, Dayton B2B, DMNews, e-newsletters from Ann Wylie - Rev Up Readership; 1to1Media; AWAI Golden Thread; MarketingSherpa; PR Week; Ragan PR; RainToday.
  • Posted on 10/15/2008 at 4:26 PM Accepted
    I try to keep a balance to have a holistic view:

    Google News-Advertising & Marketing.
    Advertising Age.
    The New York Times - Business.
    B-Net.
    Adbusters.
    Local Press.

  • Posted on 10/16/2008 at 11:22 AM Member
    1. Marketing News
    2. Marketing Management
    (The first two are both American Marketing Association publications)
    3. Advertising Age
    4. BtoB Magazine for marketing strategists (btobonline.com)
  • Posted on 10/20/2008 at 9:08 AM Author
    Thanks guys,


    I really appreciate the input!


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