Question

Topic: Branding

Launch Of A Product

Posted by Anonymous on 10/20/2008 at 4:42 AM ET 250 Points
Hi Marketeers,

We are a paint mfg co. producing colors for leading automobile cos across the golbe.

We are about to launch a new product tentatively named 'enza'.

Any suggestions on the tag line for it???
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RESPONSES

  • Posted on 10/20/2008 at 3:18 PM Author
    BARQ, thanks for the suggestion


    Phil, The post clearly states we are a leading paint mfg. co for the automobiles across the globe besides the brand name.
    Even if this bunch of information is not enough, I am sorry to say but I don't know whether its the information which is useless or the interpretation of it!

    Its a very useful community with some real good inputs coming, but why cant members who cannot gauge what is being asked in the posts stay away from commenting & answering anything just for the heck of it!!!

  • Posted on 10/21/2008 at 1:02 AM Author
    Guys,

    a) I do not know what sort of "information" you all are looking for.

    b) Try to understand that this is a public forum so the maximum I can divulge at this point in time is already being given.

    You want me to dish out the entire marketing plan for this product : target segmentation, pricing, brand positioning etc then probably you all are being too "optimistic" about the forum itself.

    I repeat my voice, for all & sundry, if you believe you are not in the position to respond appropriately to the query asked (due to insufficient "information"), refrain yourself from commenting anything for the heck of it...trust you all are aware that this is a knowledge sharing forum & not a point earning on-line casino game.

  • Posted by Mikee on 10/21/2008 at 6:29 PM Accepted
    More information would allow us to be more helpful.

    Are you producing paint or other products used by automotive painters?
    Do you sell to automotive maunfacturers or body shops or both?
    What are the selling points of your product.? Better color selection, durability, cost, ease of application, etc.

    These are the kinds of things people are asking. The more specific you are able to be the more helpful you can be.

    Without knowing these things.

    Coloring Your World
    Color that Lasts
    Durability Never Looked So Good
    Beautiful Armor for Your Cars

    Mike
  • Posted on 10/22/2008 at 12:27 AM Author
    BRAQ,

    Neither want the assistance, nor want to be righteous.
    All I want is, not to appear like a stupid carrying on with such arguments in a public forum.
    My advise to you is, thank you very much for your help & efforts & have a good life.

    Mike,

    Really appreciate the tone of your mail.
    You asked for specifics & in a more co-operative & palpable manner.

    Products mfg for automobiles: as of now only paints
    Sold to: Both OEs & Bodyshops alongwith retail
    Qualities: Besides the ones which you mentioned, there is faster drying & higher gloss for moneys worth.
    Target audience: Major focus for using the tagline is on the end users (painters in the garages & bodyshops) than the OEs & Bodyshops as there the business dynamics is completely different.

    Looking forward to hearing from you!
    Thanks
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