Know-How Exchange : Other

I would not suggest taking a templatized approach to this. Your report is going to be as unique as your company and its marketing. The fact that you're submitting it to C-level executives makes it even more important that you do this correct.

I doubt you need to go into details here. Your audience wants you to get to the good stuff -- fast.

I'd start off much like you've done. Begin with each category, then just do bullets for each:

Public Relations

Goals
Activities Completed
Problems Encountered
Solutions Suggested

(Never offer a problem without offering choices for solutions.)

SEO

Goals...

And so on.

Another possibility would be to do a weekly SW0T style analysis.

You could discuss items which have come up during the week which relate to strengths weaknesses opportunities and threats.

As a new member to this site (referred by a friend), I thought I would add my thoughts to this issue.
As someone who has done manny weekly summaries and now receives several on a weekly basis I do have a suggested format that I like my people to use as a guideline. I simply call it a "P's" report. (it can be daily, weekly, monthly, no set time). The summary of the week for example;
The "P"'s are:
People - who are you dealing with, who do you need, who is involved, who is an issue, etc...

Progress - On goals, task list, programs, projects, etc...

Problems- What you have faced or are facing, where are you stuck, what is hindering, project or task roadblocks etc...

Priorities - for now, for the next reporting period, for tasks assigned, etc...

Plans- for the next summary period, to accomplish goals and projects, where do you plan to be on what, also; not just what will be done, but where do you plan to be on current projects.

This really does help me in reviewing reports, but it also helped me in reporting in the past. It can be as simple or as indepth as you or the person you are giving it to desires. It really does cut out alot of things that do not really need to be on a weekly report type of form.

Just my input, and I hope it is of value to you.

Michael McCord
VP of Sales and Marketing
C&G Technologies, Inc.