Question

Topic: Branding

Branding A Gin

Posted by Anonymous on 10/26/2008 at 1:04 PM ET 250 Points
What should be the steps that need to be followed to create and launch a new Gin brand?
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RESPONSES

  • Posted by ilan on 10/26/2008 at 2:21 PM Member
    Because you don't give us any info, I can only advise you to do the following:
    Competitive analysis
    Consumer analysis
    Self analysis
    If you need more help, I'll be happy to assist you outside the forum.
    Good Luck!
  • Posted on 10/26/2008 at 2:36 PM Author
    USA is the target market for target age of 25 to 35.
  • Posted on 10/27/2008 at 1:07 AM Author
    This will be premium Gin made in the USA, target price $32.99, distilled 5X with the name of Red Nails. A mixture of heightened botanicals and ripe citrus notes.
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